Dear Editor.

I´m writing to express my concern an advert which appeared on page 70 of your magazine last week. I found it untruthful.

The advert, which is about an anti-hair –loss treatment called Hirsute home, which revitalize the hair naturally. However it contains a photograph of a young men about 30 with too much hair, and the advert doesn’t show the hair`s men before, in which we can see the changes, the men doesn’t seem to have any hair-loss problem and he has a perfect hair.

Also, the advert uses false information to sell the product; the advert says the product is safe and natural. The shampoo is enriched with a pure extract from the milk of the afghan woolly buffalo and it contains Japanese willow moss, however I think the shampoo probably can be a little dangerous because it is based on consumers self-evaluation test of 50 adult men and I don’t think that number of people are enough, for other people who want to use the product.

I am a regular reader of your magazine and I found it really interesting. Although, I would be thankful if you remove your misleading advert for other more appropriated, and I think you have to be more carefully about these adverts in the future.

Yours faithfully,

Evelyn Patiño.